Today, the NYC Department for the Aging (NYC Aging) unveiled Ageism Stops With You at the City Store in downtown Manhattan, a groundbreaking, intergenerational media campaign using print and video advertisements to spark dialogue across the city. The campaign reminds New Yorkers that ageism touches everyone. It urges New Yorkers to see it, name it, and stop it, because a city that values every generation is a stronger, fairer city for all.

At the launch event, NYC Aging was joined by the Department of Citywide Administrative Services (DCAS), the Department of Education (NYC Public Schools), and the Department of Youth and Community Development (DYCD), underscoring a united, citywide effort to combat ageism. Together, the agencies highlighted how New York City is setting a new standa

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