In the heart of Park Slope, where small businesses help define the rhythm of everyday life, RIDER has become a beloved local gem. Founded by Brooklyn resident Alma Lacour, the independent gift shop is not just a storefront, but a community space intentionally built to foster creativity and connection.

Lacour’s path to opening RIDER is deeply intertwined with her personal story and love for Brooklyn. She first moved to Park Slope eight years ago, settling into the neighborhood groove just before her son was born. The early pandemic months only deepened her relationship with the people around her.

“Over the pandemic, I really developed a sense of community with the other neighbors in very close proximity to my own apartment and just felt like I was really dialed in and connected to the

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