Build Mode is back with another episode! This season is highlighting lessons learned from the world of go-to-market strategies. Startup Battlefield editor Isabelle Johannessen sat down with Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart for their unique perspectives on reaching niche customer segments following their own candidacy during the 2024 Startup Battlefield competition .

If our first episode, with Deon Nicholas, co-founder of Forethought AI, we explored what it takes to create a company with a customer-first approach . And in our second episode, we’re diving into guerrilla tactics and experiments that worked in reaching two very different target audiences: teenage girls and formerly incarcerated workers.

For Luna, which is a well-being

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