Many young Kashmiri entrepreneurs are creating smart, original products that can easily stand on global shelves. They make herbal blends, craft tools, design software, and develop services rooted in local skills.

But most of their work stays hidden, limited to small workshops or social media pages.

The main issue is the absence of platforms. A founder may spend years perfecting a product and still have no clear path to reach customers outside the valley. Without strong marketing support, distribution networks, or collaborations, many promising ideas never grow beyond a familiar circle of buyers.

At the same time, global brands are taking over local markets. Kashmiri bazaars are now full of products promoted across India. Shopkeepers prefer them because these brands are well-known and se

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