Adobe announced on Wednesday that it will purchase Semrush, a software company that helps businesses improve their online visibility, for $1.9 billion in cash. According to Adobe's press release , the company will pay $12 per share for Semrush, which specializes in helping brands manage their presence across search engines and AI platforms like ChatGPT.

The acquisition comes as more customers use AI tools to find products and make buying decisions. Adobe's announcement highlighted that Semrush brings over ten years of expertise in search engine optimization and new capabilities in generative engine optimization. Major companies, including Amazon, JPMorgan Chase, and TikTok, already use Semrush's services to reach their audiences online.

Strategic move addresses changing

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