Cracker Barrel shareholders voted Thursday to oust board member and DEI marketing executive Gilbert Dávila in the wake of the branding crisis that wiped out hundreds of millions of dollars in value, but spared CEO Julie Felss Masino.

The binding vote capped months of turmoil triggered by Masino’s decision to replace the chain’s well-known “Old Timer” logo with a stripped-down design that ignited a political backlash, alienated core diners and sent traffic and shares plunging.

The revolt placed Masino and Dávila squarely in the crosshairs of activist investor Sardar Biglari , who blamed them both for the rebrand and what he called years of mismanagement.

Yet when ballots were tallied Thursday, only one of them paid the price, according to The Wall Street Journal.

Cracker Barrel a

See Full Page