NEW DELHI: In a major enforcement push, Food Safety and Standards Authority of India (FSSAI) has ordered all states and Union territories to immediately pull off the shelves a range of fruit-based beverages, ready-to-drink products, electrolyte drinks and similar beverages that continue to misuse the term "ORS" on their labels - a practice the regulator says is misleading and illegal. The directive, issued on Nov 19, follows FSSAI's earlier orders on Oct 14 and 15 withdrawing permission to use "ORS" - whether as a standalone term or with prefixes and suffixes - in the names of food and drink products. The authority said that several companies continue to flout those orders, selling products across e-commerce platforms, grocery stores, pharmacies, supermarkets and other modern trade out

See Full Page