Citing efforts to deliver “sustainable growth,” the parent company of Bell Canada is eliminating nearly 700 jobs.

BCE Inc. said on Thursday that about 650 manager positions at Bell are affected along with about 40 jobs at its Bell Media subsidiary.

The company called it a “difficult but necessary decision.”

The cuts represent less than 2% of Bell’s total workforce per the company, and less than 1% of the Bell Media team.

The company said no unionized employees had been laid off.

The media division cuts are “predominantly” in corporate departments, the company said.

The move was made to “better align our team structure with our growth plan,” Bell spokesperson Katharine Cuplinskas said.

“We know this is difficult for those who are impacted and we are supporting each person affected,

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