A new airline-style demand pricing model recently adopted by Disneyland Paris that rewards visitors who book early and punishes those who wait too long to buy tickets may soon be coming to Disneyland and Disney California Adventure.

Disney CFO Hugh Johnston said during a question-and-answer session on Wednesday, Nov. 19 at the Wells Fargo Technology, Media and Telecommunications Summit that the Disneyland and Disney World resorts may switch to dynamic ticket pricing.

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Johnson noted that Disneyland Paris moved to a dynamic pricing model for individual dates based on seasonality and demand in November 2024.

“It’s off to a very good start, but we’re really going to make sure we optimize it before we bring it into the dom

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