Etsy.com PS Photography | Yerin Kim Etsy.com PS Photography | Yerin Kim

Whether it's your BFF, sister, or partner you're shopping for, trying to hunt down the perfect gift for someone in their '40s can feel daunting — even if you're close. Blame it on discerning taste, an increase of disposable income, or other perks that can come with this decade, the pressure to find something she'll want that she doesn't already own is real.

As a shopping editor and 40-something who tests products for a living, I've consulted on this exact topic for countless family members. Between my Slack conversations with co-workers and group texts with friends, I have a treasure trove of gift ideas that are primed for this demographic. To curate a list I can fully stand behind, I added a mix of vir

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