MISSOULA — Name, image and likeness is one of if not the most talked about subjects in college athletics today, and has grown exponentially since 2021.

Recently at Montana, the Good Ol' Grizzlies NIL collective was absorbed under the UM athletics umbrella as part of the recent House settlement.

WATCH THE VIDEO: Montana Grizzlies NIL collective streamlining rapidly changing financial landscape

"So now instead of donors and boosters and businesses being able to pay Good Ol' Grizzlies to then contribute to our student-athletes, now people can just contribute straight to the University of Montana Foundation where there's revenue share accounts set up for our student-athletes," said Marcus Welnel, the assistant athletic director and chief revenue officer at Montana. "You can contribute t

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