The Warner Bros. bake-off has officially begun.

Paramount , Comcast and Netflix each submitted bids for some or all of Warner Bros. Discovery on Thursday, a source familiar with the matter confirms, officially kickstarting a process that is likely to see the company sold to yet another new buyer, either whole or in part.

Paramount, led by CEO David Ellison , is the only bidder (at the moment at least) that wants to acquire the entire WBD portfolio, which includes the well-regarded film and TV studios HBO and HBO Max, as well as cable channels like TNT, TBS, CNN, HGTV and Food Network.

The Warner Bros. bake-off has officially begun.

Paramount , Comcast and Netflix each submitted bids for some or all of Warner Bros. Discovery on Thursday, a source familiar with the matter

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