DESPITE its world premiere at Cannes (2023) and winning multiple awards at other international festivals, Kanu Behl’s ‘Agra’ is still struggling to reach the people it was meant for — the domestic audience.

For a film that had an arduous journey of nine years just to reach viewers at home, there were only nine major screens playing it across India — all of them peripheral. In the entire Delhi-NCR region, ‘Agra’ got only three screens, two of them in Gurugram and Ghaziabad, playing mostly morning shows. It was a similar story in Mumbai. In contrast, a big budget film that was released simultaneously had 4,000 screens.

“Heartbroken and angry, I started posting on Twitter because I didn’t know what else to do,” shares director Kanu Behl. The retweets and shares soon took a life of their own

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