KARACHI:

A major Children Day celebration in Karachi placed renewed national focus on early childhood development and culturally rooted programming as renowned musician Bilal Maqsood launched 'Pakkay Dost: Season Bachpan Bemisal' in collaboration with UNICEF during a well-attended event at in Karachi.

The launch drew significant attention from entertainment figures, including actor Sanam Saeed, filmmaker Omer Adil, producer Baneish and senior actor Ayaz Khan, each emphasising the growing demand for high-quality content that supports both learning and emotional development among Pakistan's youngest audiences.

Maqsood told attendees he wants to make Urdu appealing for children, noting that it tragically becomes the "most boring" subject in school, even though it remains central to cultura

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