Kindness SG topped the winner’s list as Content Creator of the Year at Mediacorp’s The Pinwheels 2025 awards. The non-profit organisation advocating for the kindness movement in Singapore scored a S$10,000 production grant.

Their production RAWR Diaries – Love, acceptance & Ah Ma also won Best Lifestyle Video.

Presented by Bloomr.SG, Mediacorp’s content creator network, the awards shine a spotlight on homegrown talent and celebrate Singapore’s creator community. The fourth edition of the competition saw 40 nominees in 10 award categories.

Daskiino, a film and production company, took home the Content of the Year award for its video Foreign Xchange , which bagged them a S$5,000 production grant.

Content creator Michael Collins, who goes by bigchunkks, won two awards. His vid

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