Black Friday is quickly approaching, and if you haven’t started thinking about your marketing activities yet, it’s time to jump on it. However, before you can jump into the creative process, you need to take the time to study last year’s trends and stats to create marketing campaigns that will perform.

Black Friday is one of the busiest shopping days of the year.

But it also offers small business owners the chance to make some money. Here are eight stats you need to know before you plan your Black Friday strategy.

1. Holiday online shopping surpassed $131 billion in 2024.

Between November 1 and December 2, 2024, consumers spent $131.5 billion online, up 9% from 2023. Mobile shopping made up over 50% of those sales. Consumers are spreading out their purchases across the full holiday sea

See Full Page