G en Z is changing the way people think about fashion by embracing secondhand clothing as a smart, stylish and eco conscious choice. What was once considered old or outdated has now become a symbol of creativity and mindful living. Their shift toward thrift culture is reshaping wardrobes, influencing trends and inspiring a new approach to personal style.

A new wave of conscious fashion

Thrift shopping, once seen as a quiet corner of the fashion world, is now at the center of a cultural shift thanks to Gen Z. For today’s young adults, secondhand fashion is not just about saving money. It has become a lifestyle choice shaped by creativity, climate awareness and the excitement of discovering something unique.

From affordability to identity

Rising costs of living have pushed Gen Z to beco

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