It’s no secret that the way we consume media these days is different than it was 10 years ago. Who doesn’t like to be on their phone while they’re watching TV? Well, Hollywood has noticed your attention is split. And as a result, individuals like Kris Jenner and companies like Disney are investing in new forms of entertainment.

Enter: the vertical micro-drama. Filmed quickly and with scrolling in mind, they are short episodes, sometimes as short as 45 seconds, intended to grab the viewer with over-the-top premises.

But that isn’t the only change. The magazine n+1 reported earlier this year that Netflix executives are asking their screenwriters to “have this character announce what they’re doing so that viewers who have this program on in the background can follow along” — in other words,

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