Is Gen Z the strategic generation? A new poll shows they are shunning impulse spending in favor of long-term goals.

The new nationwide survey of 2,000 Gen Z American adults (defined as those born between 1997 and 2012) revealed that one in three (33%) identified themselves as planners who budget, track spending, and plan ahead.

That’s compared to just one in eight (12%) who rated themselves primarily as spontaneous purchasers, buying what they want when they want.

Contrary to stereotypes that paint Gen Z as frivolous spenders, the data revealed a generation that’s thoughtful, intentional, and grounded in practicality. Conducted by Talker Research on behalf of Affirm , the survey found that today’s young adults are focused on building financial stability.

For instance, one in four (25

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