At the only traffic signal in the entire town of Driggs, Idaho, three young girls in pink helmets atop their wobbly scooters and bikes wait to cross the street. Green yields to yellow. Yellow to red. Trucks with mudflaps and cattle dogs on flatbeds and SUVs bedecked with “Baby on Board” warnings lurch to a stop. The three pink dots glide across the two-lane Main Street and head toward the Corner Drug. It’s about as close to a weekday lunch rush in August as one can get here.

Summer is peak season in Driggs. Every year, 500,000 visitors breeze through the Teton Valley on their way to float the Snake River or to watch geysers erupt in Yellowstone National Park. Some of them wander into the Corner Drug and end up buying souvenirs; huckleberry syrups and jams, potato scented lotion, Idaho “ri

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