Private education has over the years steadily morphed into a profit-maximising business, overshadowing its core mission of learning and development. This shift has taken such precedence that many schools today consider themselves brands first and educational institutions second — complete with branded uniforms and study packs. It is this unchecked commercialisation that has now forced the Competition Commission of Pakistan (CCP) to intervene and issue show-cause notices to seventeen major private schools.

Parents were allegedly compelled to buy expensive, logo-bearing supplies exclusively from authorised vendors, often at prices inflated by up to 280%. In many cases, students were not even allowed to use generic alternatives, effectively turning families into "captive consumers" with no m

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