Choose Chicago is rolling out a new global marketing effort inviting 2026 FIFA World Cup travelers to “kick back” in a city that’s always moving and always memorable. With more than five million fans expected to attend the tournament and many planning multi-city itineraries, the organization aims to position Chicago as an essential stop for international visitors exploring North America during the event.

“While Chicago is not an official World Cup host city, our team has developed a strong strategy to ensure our city and our partners reap the economic benefits of the World Cup experience,” said Kristen Reynolds , President and CEO of Choose Chicago, in a press release . She noted that the campaign is designed to draw fans passing through the region or seeking a break from the cong

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