In an age when audiences are spoiled for choice across countless entertainment platforms, it’s no secret that cinema operators worldwide are feeling the heat.

The numbers alone make for grim reading. When PwC released its annual media and entertainment outlook in July, the industry winced: U.S. cinema revenue, the firm predicted, would not return to its pre-pandemic peak of $11.7 billion until 2029. That same year, global box office was forecast to hit $37.7 billion — still shy of the $39.4 billion recorded in 2019.

In China , the industry has been eager to highlight signs of recovery. By early October, the country’s box office had already surpassed its full-year 2024 haul ($5.8 billion), reaching $6 billion. At the same time, there’s been growing attention on how cinema owners are e

See Full Page