KEY POINTS

A new Gardner Policy Institute study found Utah’s Division I athletic programs generate hundreds of millions of dollars.

The report shows college sports offer more than financial returns, highlighting social capital and community cohesion.

As college sports enter a new era, Utah schools are adapting while preserving social and academic benefits.

It’s no secret that Division I college athletics in Utah are a pretty big deal, driven by thousands of premier athletes across two dozen sports that generate tens of millions in ticket sales and hundreds of million dollars in revenue every year.

But for the first time, an expansive study conducted by the University of Utah’s Kem C. Gardner Policy Institute has captured the depth and breadth of big-time college sports’ impacts, and

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