What’s there to lose? That was Nelson Lacey’s thinking in 2011, when the University of Massachusetts Amherst—a consistent force in the second tier of NCAA Division I—decided to make the leap to the premier Football Bowl Subdivision. A professor of finance, Lacey twice co-chaired the school’s faculty athletic council and also helped lead an ad […]
Sunk-Cost Football: UMass’ Faltering Quest to Belong in the FBS
Sportico21 hrs ago
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