F1 has thrived by democratizing what was once a ‘look, don’t touch’ sport, says McLaren Racing CEO Zak Brown

• In today’s CEO Daily: Diane Brady reports on F1’s impressive rise from the Las Vegas Grand Prix. • The big story: Hope builds for a Ukraine peace plan. • The markets: Up in the U.S. and Europe; down in Asia. • Plus: All the news and watercooler chat from Fortune.

Good morning. If F1 has suddenly appeared on your radar over the past few years, it’s due to a few factors: Liberty Media, team CEOs like McLaren Racing’s Zak Brown, consumer shifts, and the increasing role that sports play in corporate marketing. Liberty Media acquired Formula 1 racing from a consortium of investors in 2017 at a valuation of $8 billion and has since tripled that value through partnering to create U.S. races, Netflix’s Formula 1: Drive to Survive series, an F1 movie, the F1 Academy woman’s circuit, fashio