THINK! launches first drug driving campaign in a decade

first THINK! drug driving campaign in a decade warns of the risks and consequences of drug driving

police are working alongside THINK! over the festive period, where cases of drug driving typically spike across England and Wales

part of the government’s ongoing work to tackle drug driving

The first drug driving campaign in a decade launches today (24 November 2025), by government backed ‘THINK!’ to remind people that one poor decision can have devastating consequences.

The campaign aims to stop the rise in cases and prevent more tragedies on our roads.

Teaming up with police enforcement operations, new adverts running online will target drug driving ‘hotspots’ across England and Wales using police data.

This campaign targets young men, as DfT statistics show:

around 90% of drivers