Reebok has formed a new licensing agreement with RobSol Indústria Óptica for the U.S. sportswear giant's eyewear in Brazil.
Under the agreement, RobSol will design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region, according to a release by Reebok parent company, Authentic Brands .
"This partnership marks an exciting milestone as we continue to grow Reebok’s presence in Brazil through high-quality, locally relevant products,” said Bruno Pedroso, head of Brazil at Authentic, which acquired Reebok in 2021.
“RobSol’s expertise in optical manufacturing and deep understanding of the Brazilian consumer make them the ideal partner to bring Reebok’s eyewear vision to life. Together, we’re delivering designs that balanc

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