Hemant Taneja, who leads one of the world’s largest venture firms, believes doing good isn’t just the right thing to do. It’s good business.

At a moment of technologically driven upheaval, the General Catalyst CEO says leaders must bake positive social impact into a business’s soul from the start. Though Taneja and his wife are signatories of the Giving Pledge , he argues philanthropy is no longer enough. “In times like this, think deeply about your values because that's going to be your guiding light in how you make difficult decisions,” he tells TIME.

For Taneja, that has meant orienting General Catalyst, which now oversees more than $40 billion in assets, toward the technology industry, opening a San Francisco office, and focusing heavily on applied artificial intelligence in health

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