When you’re not sure what to get someone for the holidays, gift cards are always a solid option—but not all of them are created equally.

WalletHub determined its list of 2025’s Best Gift Cards by evaluating gift cards from the 50 most popular retailers across five key categories: popularity , buyer discounts , resale value , retailer ratings , and fees .

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Each gift card was graded on a 100-point scale, with higher scores indicating a better overall value.

WalletHub analyzed everything from how often people search for a card online, to how big of a discount buyers can get, how much sellers can resell a $100 card for, how c

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