PHOENIX (AP) — One of the WNBA's most recognizable franchises is modernizing its look .

The three-time WNBA champion Phoenix Mercury — who also made a surprise run to the Finals this season — released their new logos for the upcoming season on Monday, continuing an aggressive financial push by team owner Mat Ishbia.

Team president Vince Kozar said it's the right time to give the organization an update as it enters its 30th season in the league. The Mercury debuted in 1997 as one of the WNBA's original eight teams, winning titles in 2007, 2009 and 2014 with a core that was built around 11-time All-Star Diana Taurasi.

The Mercury will still lean on their original color scheme that's mainly purple and orange, but wanted a bigger variety of logos to expand their ability to do advertisin

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