Critics allege that Zohran Mamdani only won New York City’s mayoral election because of slick social media content and easily wooed voters. On the contrary, an analysis finds that his messaging contained vastly more policy detail than Andrew Cuomo’s.

Throughout New York City’s mayoral race, Zohran Mamdani’s critics routinely attributed his rise to his slick and entertaining social media content, allowing them to dismiss the appeal of his politics. It’s certainly true that Mamdani’s social media was more successful than Andrew Cuomo’s. But is it true that voters were merely wooed by Mamdani’s high production quality and style?

To find out, Jacobin analyzed each campaign’s first thirty TikTok videos. What we found was another, much more prominent difference between Cuomo’s and Mamdani’s so

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