Best Dressed: Model-turned-art director Irina Lazareanu knows when to reinvent yourself – and when to stick with what works

Irina Lazareanu

Who are you, and what do you do?

My name Irina Lazareanu and I am a model, a writer and an art director.

Where are you right now?

I’m at home in Quebec, in my lair.

What’s been your biggest accomplishment in 2025?

I worked on a campaign for a Canadian brand called RVNG Couture. We shot it in two parts, and I got to create the concept and the art direction. I cast two of my friends, Jessica Stam and Helena Christensen. Both women have been my friends for over 20 years. I grew up with Jessica, in a way, in the business. And Helena has always been a mentor of mine. Being able to work with them as a creative for the first time was very special.

What has informed your career transition from modelling to art direction?

I’ve tried a lot of different creative outlets. I sta