Khabib Nurmagomedov is having a November to remember. Just weeks earlier, Islam Makhachev, long guided under Nurmagomedov’s mentorship, captured his second UFC belt and became the promotion’s 11th two-division champion. Yet not long after that triumph, Nurmagomedov found himself back in the headlines for reasons outside the cage, owing to a profitable yet controversial business venture involving a family heirloom.

As part of the project with Telegram, he unveiled a signed papakha hat as a digital collectible and announced the launch on X. What appeared to be a routine product introduction quickly shifted into controversy when Khabib Nurmagomedov referenced his late father in the promotion, saying, “my father passed this down to me, now I want to pass this down to you. ” The message

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