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The Phoenix Mercury have revealed a complete rebrand ahead of their 30th season.

A new secondary logo incorporates the outline of Arizona and officially adopts the popular "Merc" moniker.

The Phoenix Mercury have undergone a full rebrand ahead of the team's 30th season.

The Mercury surprised WNBA fans when they teased a new look on their social media accounts on Nov. 14. The post told fans that the new look would be released on Nov. 24.

Thoughts of a rebrand have been around for more than five years. Before the team's 25th season in 2020, the Mercury officials considered changing the look, but backed off once the pandemic hit.

Flash forward to 2023, when the rebrand was brought up again and the idea stuck.

"The more we looked at it, we looked at season 30 on the

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