If you have that one person on your list who is impossible to shop for, or you just don’t feel like doing it, you can now farm the task out to ChatGPT. On Monday, OpenAI announced its new shopping research feature, which it claims can create a personalized buyer’s guide based on your inputs. The feature is available in ChatGPT for users on Free, Go, Plus, and Pro plans.

While ChatGPT’s capabilities to sift through product descriptions and provide regurgitated recommendations from its training inputs aren’t new, the company has introduced a new interface for the holiday season that will see the chatbot ask clarifying questions in a quiz-style interface. If you ask it for help finding a new TV, for instance, it’ll ask you to provide some details about your budget, style, and the room wher

See Full Page