Nov 21, 2025; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) looks to shoot a three-point shot wearing Li Ning Jimmy Butler 4 (JB4) Black Knight shoes against the Portland Trail Blazers during the fourth quarter at Chase Center. Mandatory Credit: Robert Edwards-Imagn Images

Golden State Warriors superstar Stephen Curry recently and fairly suddenly left his sneaker deal with Under Armour, which was a massive shakeup.

While it was originally unclear why Curry left the brand that endorsed him for so long and had a lifetime deal, more details have emerged that have illuminated some of the decision-making process for the two-time NBA MVP. In fact, according to recent reporting, some of the frustration was partially related to Indiana Fever superstar Caitlin Clark in the WNBA.

Curry wanted the former Iowa standout and shooting sensation as another endorser for the same company as her rise was as meteoric as his was. Unfortunately, however, they were unable to get a deal done.

Here are more details (via Bloomberg):

"One sore point for Curry was the attempt last year to recruit Caitlin Clark to join his brand, according to people familiar with the matter. He and the company pursued the phenom, but Under Armour’s offer trailed the total value of Nike’s pitch, the people said. Clark, now a star in the WNBA, opted to sign with Nike."

Clark signed an 8-year, $28 million deal with Nike in 2024, per USA TODAY. The lead endorser for Curry Brand other than the Warriors superstar is San Antonio Spurs guard De'Aaron Fox, though how much his endorsement deal was worth is unclear.

Clark, who passed Curry for most 3-pointers in a collegiate season, has praised Curry in the past.

The two of them endorsing the same sneaker was a massive missed opportunity to Under Armour, but they will look to pivot to a new future without Curry Brand under the umbrella.

This article originally appeared on For The Win: How Under Armour's Caitlin Clark failure pushed Steph Curry to leave

Reporting by Bryan Kalbrosky, For The Win / For The Win

USA TODAY Network via Reuters Connect