Bible sales keep growing, even as many Americans lose their religion

(RNS) — Many Americans may have lost faith in organized religion, but according to recent data, they still love the Good Book.

As of September, Bible sales were up 11% this year over 2024, part of a continuing boom in Bible sales. That includes 2.4 million sold in September 2025 as part of a surge that coincided with the death of conservative Christian activist Charlie Kirk, according to data from Circana, a company that tracks book sales. All told, more than 18 million Bibles have been sold so far this year.