Apr 20, 2025; Houston, Texas, USA; Golden State Warriors guard Stephen Curry (30) reacts after making a basket during the second quarter against the Houston Rockets at Toyota Center. Mandatory Credit: Troy Taormina-Imagn Images

One sore point for Curry was the attempt last year to recruit Caitlin Clark to join his brand, according to people familiar with the matter. He and the company pursued the phenom, but Under Armour’s offer trailed the total value of Nike’s pitch, the people said. Clark, now a star in the WNBA, opted to sign with Nike.

Bloomberg

Bloomberg

More on Stephen Curry, Caitlin Clark

Now that you're breaking news, where’s Steph taking his marketing talents? I heard Nike's on the table. Kevin Durant: That would be incredible. I hope that happens. Yeah, he should — no disrespect to Under Armour — he should have always been a Nike athlete. But he built his brand, and this is an exciting time for him to be able to choose, and to have people out there that still want your services. YouTube | Nov. 24, 2025

Curry and his advisers became frustrated by what they viewed as underinvestment in the brand, according to people familiar with the situation who asked to not be identified because details of the relationship are private. Meanwhile, the division’s sales weren’t meeting the company’s or Curry’s expectations, the people said. Bloomberg | Nov. 24, 2025

Carmelo Anthony: I don't want to see that. I want to see Stephen Curry take his brand, the Curry brand, and continue to build it now. Because you don't put yourself in position with that brand. You get what I'm saying? You can go get you could take that brand from Under Armour and go get 400-500 million for the like, you can go do that. Nike, Adidas, Reebok, somebody and they would be all willing to do that because the business makes sense. But now you own this. This is yours. This is I don't need the Nikes. I don't need the Adidas. I don't need that. I'mma go get one of these financial investors, one of these companies, one of these bankers or somebody, right? One of these wealth guys and go raise the money to continue having my brand out there as an independent Curry brand. You don't have to be Rockefeller. Your logo is a logo in itself. YouTube | Nov. 23, 2025

Tomer Azarly: James Harden is the 4th oldest player in NBA history to record 55+ points in a game. He trails only... — Kobe Bryant: 37 years, 234 days — LeBron James: 37 years, 65 days — Stephen Curry: 36 years, 350 days — James Harden: 36 years, 88 days x.com | Nov. 22, 2025

Green expects Curry’s next partnership to take shape soon. "I don't expect this to be something that's going to take a very long time," Green noted. "Like Steph is pretty dialed in and pretty calculated in what he wants to do. But I think this could be very big." NBC Sports Bay Area | Nov. 21, 2025

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Friction is natural, especially after a summer of business bickering grew bitterness on all sides. It's harder to get through the lows of an NBA season, as another team source put it, when the player feels like a "human trade exception." "[That ambition for more] is hard for a lot of people," Butler said. "It's hard for teammates. It's hard for fans. It's hard for coaches. I definitely think he has the potential to be [a star]. "But with that, I think Draymond [Green] nailed it on the head. He said, 'Hey, you asked for this.' So all the talking that they talking -- good, bad, indifferent -- you can't let this s--- affect who you are. You can't let this s--- affect how you play." ESPN | Nov. 20, 2025

This article originally appeared on Hoops Hype: Stephen Curry was frustrated Under Armour couldn't land Caitlin Clark

Reporting by HoopsHype / Hoops Hype

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