A buzzy Black-owned brand marked the opening of its flagship location with three days of celebration centered around scintillating signature scents.

Cult-favorite fragrance brand Brown Sugar Babe debuted its first physical store at Atlanta’s Terminal South with a grand opening that blended luxury retail with the warmth of community.

The festivities began Thursday evening with an intimate VIP press dinner, where editors, beauty insiders, and select creators were treated to an early look at Brown Sugar Babe’s journey from a kitchen-table passion project to a multimillion-dollar fragrance house while dining on delicacies like caviar-topped chicken, crab cakes, coffee brown sugar rubbed short ribs, and Chilean seabass.

The brand’s founder/CEO, Maekaeda Gibbons, offered an inside look at its

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