Having a supermodel as a founder comes with certain benefits. As Bella Hadid’s brainchild, Ôrebella is reaping all the rewards — and lately, that means plenty of promotional campaigns and photo shoots, featuring Hadid herself.

The model-turned-mogul has made a name for herself in the olfactory world since starting her fragrance line in the spring of 2024. Over a year and a half later, she’s come out with a number of mood-boosting scents , but she’s not ready to leave the fashion world behind completely. Instead, Hadid has made a habit of combining her two loves, shooting a number of fashion-forward campaigns for Ôrebella.

Bella’s Plunging Dress

Advertising a scent can be difficult. “It’s so different than having a makeup or clothing company,” Hadid said to Harper’s Bazaar . “You

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