“ Wicked: For Good ” director Jon M. Chu revealed to Business Insider that he refused to show Universal Pictures executives the final shot of his two-part musical adaptation, fearing they would want to use the powerful last image in the movie’s marketing campaign. The film ends on a close-up shot of Glinda whispering into Elphaba’s ear. It’s a direct recreation of the poster for the original “Wicked” Broadway musical.

“Yes. It was always the plan. I was always going to end on the whisper,” Chu said. “Do you know how hard it was to force Universal to never use it in any marketing material? They even had a poster of it for the first movie, and I was like, ‘Why are we releasing this poster? We should never acknowledge the whisper. Never. Never.’ I wanted it to feel like we didn’t c

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