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Minimalist makeup looks aren’t trendy; they’re timeless, and recently, the beauty industry has seen an uptick in demand for brands with a fresh-face aesthetic. Of the category’s finest, Merit Beauty is especially beloved by Hollywood starlets. Household names like Mandy Moore, Lily Collins, Hailey Bieber, Sarah Jessica Parker, and Nicole Richie have been spotted wearing its products time and time again. Beyond its A-list fan club, the cosmetic brand’s high-quality, long-wear, and stunning packaging are what keep customers coming back for more—and anticipating Merit Beauty’s Black Friday deals.

The Merit Beauty 2025 Black Friday sale is already live and continues through Monda

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