LONDON — Rituals , the Amsterdam-based bath, body and home fragrance brand, is taking wellness treatments to another level with a concept spa called the Mind Oasis at its new London flagship on Oxford Street .

The Mind Oasis offers high-tech, soft-touch treatments aimed at time-poor city dwellers looking for respite from their busy lives. The treatments are focused on mental clearing and relaxation, and there’s not a cream, shower gel or body scrub in sight.

The spa, which Rituals calls a “ wellness sanctuary,” spans 463 square feet and is located on the store’s lower ground floor. Treatments include a “brain massage,” where customers recline in a zero-gravity chair inside a private pod.

There is soothing music and a digital screen overhead with instructions to help them regu

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