More than 300 students explored the link between business theory and industry practice at a major conference.

The Industry Insights Conference 3.0 was held at the University of Sunderland’s Tom Cowie Lecture Theatre on St Peter’s Campus.

It brought together academics and professionals to discuss the challenges and opportunities facing businesses in a rapidly changing world.

The conference is a flagship event hosted annually by the University’s School of Business (Image: Supplied)

The event, aimed at BA (Hons) Business and Management and MBA students, focused on how academic theory can be applied to real-world business scenarios.

Dr Ifeanyi Onyemere, lecturer in business and management at the University of Sunderland, said: "This event was curated with our students in mind.

"It allow

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