EXCLUSIVE: Insanity , the talent agency that reps Maya Jama and Roman Kemp, is looking to the Gen-Z content creator space.

The London agency has hired four talent managers, who have brought with them the likes of Suzie Bonaldi, Emily Blackwell, Meggan Grubb, Phoebe Beckett, Karina Marriot, Grace Booth and Romany Henry.

Insanity has hired Rosie Clarkson, Blaise Kelly, Akeisha Fraser and Kareem Francis. Clarkson comes from HLD Talent and has brought Bonaldi, Blackwell and Grubb with her along with a new addition in Niall Kirkland. Kelly has built an Insanity roster including Beckett, Marriot, Booth and Henry.

Fraser and Francis, meanwhile, join from 22Sounds where together they developed a roster of Gen-Z creators, collaborating with broadcasters such as digital-first Channel 4.0. Fras

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