Peyton Manning has become one of the most popular pitchmen on Madison Avenue. Now he wants his production company to become one of the most popular agencies behind the industry scenes.

As the Macy’s Thanksgiving Day Parade unfurls on NBC on Thursday, attentive viewers may notice a 90-second vignette that plays during programming time and features Alison Brie, Tampa Bay Buccaneers quarterback Baker Mayfield, musician Conan Gray, host John O’Hurley and one of the stars of K-Pop Demon Hunters. Omaha Productions , Manning’s production company, helped produce the segment, which features many of the celebrities looking for ways to find the perfect gift, on behalf of Macy’s. The unique assemblage ties together many of the elements of the day, which also features NBC’s telecast of the The Na

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