Shoppers hoping to capitalize on post-Thanksgiving sales in the coming days may find the discounts smaller than in years past.

A record 187 million people intend to shop from Thanksgiving through Cyber Monday this year, according to a consumer survey released by the National Retail Federation (NRF). That number is up more than three million shoppers from the previous record last year.

But while some retailers are offering major deals in the holiday week ahead, others appear to be paring back the potential savings—or at least spreading them out more over time.

Here’s what to know.

Some companies quietly pull back on discounts

“We're going to see sales,” NRF Chief Economist Mark Mathews tells TIME of the coming days. “The question is whether or not we are going to see the breadth of s

See Full Page