AI is driving a “paradigm” shift in global commerce, according to Alibaba.com

For Alibaba.com, the true transformative power of AI won’t be for customers; it will be for business-to-business sales.

Multimodal search, such as AI search using multiple data points, is driving a “paradigm shift” in global e-commerce, says Alibaba.com president Kuo Zhang at CoCreate Europe .

“We’re completely redesigning what search is… for this year alone, our multimodal search increased 100 per cent,” he added.

It’s been so successful that Alibaba.com, an e-commerce platform that connects manufacturers, suppliers, and wholesalers with buyers, is rolling out a ‘AI mode’ – a new feature which integrates agentic AI capabilities directly into the user journey.

“AI is no longer a supplementary tool at A

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