One New York resident is sharing his love for cinema with the help of familiar branding, all part of a nationwide effort to bring nostalgia back to your living room.
Steve Ouellette loves movies. He has hundreds of DVDs and VHS tapes in his collection. Advertisement
"We may need a new house if he expands his collection," his wife, Michelle, said jokingly.
Steve has fond memories of wandering through the aisles at the old 'Blockbuster' video store before it closed .
"There's something to the tactile feel of seeing it in person," Steve said. "People like to go shopping instead of just clicking a button. It's the same with video."
More than a decade later, Steve has joined in on a national effort to bring Blockbuster back to Plattsburgh in his own front yard.
The concept is simple: y

WTAE-TV Pittsburgh
Timeout Chicago
Detroit News
Orlando Sentinel Entertainment
IndyStar
Slash Film
Rolling Stone
Raw Story
AlterNet